By the editor – biancoebruno.it
Back to the Mystery Shopper that, in the second half of march, he visited three stores in the area of Cagliari. As usual, we tested the ability to accommodate and satisfy the consumer, in addition to verifying the pleasantness of the environment.
The sliding door creaks, disagreeable to every step, making the prediction of a witch’s house beyond the gate. Instead no: the threshold here we are in a warm and well-lit. In the background the music of the radio. It is the 20th of march, the 18,30 and we are from Unieuro, centro commerciale Le Vele & Millennium of Quartucciu, in the province of Cagliari.
In the store there is a big movement with the exception that in the telephony sector, crowded with visitors. The shelves neat and clean, continuous and without holes, tags-price clear, the people in the place. Are the 15 minutes that we walk between the lanes. Someone will notice? We go to the small appliance.
A couple makes to have information on a broom rechargeable Dyson. “We’re here, after it’s up to us”, we think of confident. Nah. Tap him to knock knock on her back because it is finally “our”. Because the traini Dyson are so poorly represented on the shelf – we ask – are they maybe going out of production? Answers that will always be present until present on the site of the company, but that – and lights up a smile accomplice – soon we’ll have a beautiful new on the part of the brand (at a distance of a few days will surprise us with the release of the Dyson V11). “How is this Dyson?” we are curious, remaining on the piece. “It’s the last piece – is attentive – has 2 years of warranty and maybe (maybe?!) on the engine, the years are 5. In any case, it is not possible to take advantage of the warranty extension service Unieuro”.
It arises a question: why, then, is the label of the product reads: “RELAX: additional support 3 years €39,99”? We do not make time to clarify the dilemma that runs away like a ferret, to return – not-too-smiling – with a good news: since this is the last article of the available range, shall be granted a discount on the purchase. Thanks, good idea. But could go better, especially if it wasn’t for all that dust accumulated on the exhibitor of the power brushes.
We confident to the dryers. 10-minute wait time, before the employee is aware of us. But we win just with his attitude: clear, careful, and precise, makes us off to the words in the world of the dryer, between the differences with the cousins scrubber, warranty extensions, and mode of payment. Still we are surrounded by signs Zero Rate, offering the possibility of financing in 10 instalments. Ah! Transport home costs 35 euro on before we say goodbye. But as we make our way towards the door, we are distracted by the voice on the radio: if we are to Unieuro why you feel the advertising of a chain competitor (i.e. a B)? We are perhaps inviting them to shop elsewhere? Sure, it’s a national radio, but the message it generates as a minimum confusion, and also a fine lack of respect for the consumer, who had chosen to purchase at a shop of the sign.
AVAILABILITY AND COMPETENCE OF WORKERS 7
EXPOSURE PRODUCTS 7
THE SERVICES OFFERED ARE
Are the 18,30 22 march when we visit the bgg Mediaworld Sestu, in the province of Cagliari. This time the music is absent, thus not risking to listen to the siren song of any direct competitor. The carpet warms up the environment of a store is bright and not crowded. Under the clear lights stand out tracks of polystyrene packaging, retained by the fabric of the floor.
The grid of the exhibition appears to be the most complete and varied, in an atmosphere that clashes with the indifference of the sales staff: salespeople do not greet each other, except for a young man without a uniform, perhaps a promoter, which in the tv department offers to help us. We continue our tour in the department phones, rich product to free touch. In the aisles, the employees are primroses red, all – in four – gathered instead inside the box. A large assortment of products for the brand, aside from that to Nokia, with only one article exhibited, which is of the last piece. It is on Nokia that we ask for enlightenment: we would like to be able to take photos and video with both cameras at the same time. We see a veil of uncertainty materializing on the face of the clerk, who admits the fact of not knowing how to answer. Do not inform even, says only that the shop has the availability of the smartphone, that mark, (as if the product, although available, was not worth that, however, the dignity of a piece of information) and lets us go with a decent fist.
Back on our steps, in the field of televisions, we are struck by the vivid images and ultra-high definition models on. It seems like a film that embraces the visitor with so many different screens. The employee is free in a few moments. Is kind, smiling and well prepared in the technical details. To the thousand and one questions answered with patience and expertise, explaining with simplicity (almost) all the knowledge of the planet tv: 4K, HDR, Smart tv, Android software in Sony, Firefox on the Panasonic, set-top boxes T2, and Tv, without forgetting the extended warranty, promo weekend, zero interest rate loan and home delivery. We are satisfied with great skill, for we do not need another to exit satisfied. We think that by that time the passion for his work is still, and fortunately, of this world.
THE AVAILABILITY AND COMPETENCE OF THE WORKERS 7,5
EXPOSURE PRODUCTS 7,5
THE SERVICES OFFERED ARE
On the morning of the 30th of march, at 11 a.m. approximately, we are finally from john lewis at the shopping center Santa Gilla Cagliari. The tiled floor glistens under a pleasant lighting, an extensive shop, ordered, with all of the products and the labels clearly in view. The range seems to be less rich than that of the other two points of sale visited. The radio is on, drizziamo antennas. Easy to do in a shop so not crowded, where there are background noises.
Good welcome: the first round of the patrol the manager of the small appliance comes to meet us in a friendly. The same happens in the it department and the one dedicated to telephony. Well! We rushed among the tablet, we would like to renew our, which is a little dated. We are Apple addicts and we would like to own an iPad. The worker part with his lectio magistralis on base models and models Pro of the house of Cupertino, informs on the type of use to which the product is intended, offers additional accessories, and additional warranty for accidental damage and the possibility of funding the promotion of the Zero Rate. Is available to answer any question, use simple language and never show signs of impatience. Bravo!
Thank you, promising of thinking about it (really). Therefore inquire about a gift card that we forgot in the portfolio for some time. Are informed, involved, and in ten seconds, spit the sentence: the card is redeemable anywhere, therefore, we can use it in any store, Trony, not only in the store in which it was issued. In the journey towards the field of digital imaging invests us the aroma of fresh coffee. That’s what we want at this time, and I take the opportunity to test the skills of a promoter Lavazza on the characteristics of the machines. Do not disappoint us.
And here we are in the midst of a galaxy of action cam, the latter, explains the guard, boast a few innovations compared to the past, including live video on social frames and more for movies in 4K. Held to show the recent mini photo/laptop camera and sports Osmo Pocket brand DJI (known for the drones), the real novelty in the world of action cam and competitor of several models of GoPro. Two more steps in there, in the face of drones exposed to it, advises: “There are courses to learn how to manoeuvre them with skill and techniques for safe use”. We salute raised.
And before we can get to the exit, here we are again captured by the radio voice: – it is not of the advertising of a competitor, this time of Unieuro. The spot comes to us again from a frequency that is national, that the sign can not obviously control. But it would be so complex to have a radio in-store custom banner? If nothing else, to give customers and visitors a feeling of even more acceptance and respect. Not would certainly be a unique event or rare. How much less the woman cashier, as we go out and greets us.
AVAILABILITY AND COMPETENCE OF WORKERS 8
EXPOSURE PRODUCTS 7
THE SERVICES OFFERED ARE